Service
Paid Ads
Get instant visibility on Google with expertly managed PPC campaigns. We build, launch, and optimise your Google Ads to drive high-quality leads, so you get more customers while your organic rankings grow.
16.2x
Best client ROAS to date
£101
Cost per enquiry (solar installer)
146
Enquiries from one campaign
Tracked
Calls and form enquiries
Where we advertise
Google and Meta, under one roof
One team, one strategy, one report. No juggling separate agencies for search and social.
Google Search Ads
Appear at the very top when someone types exactly what you sell. Highest intent, fastest route to enquiries.
Google Local & Maps Ads
Promoted placement in the map pack so nearby customers call you before they scroll to a competitor.
Meta Ads (Facebook & Instagram)
Put your offer in front of the right postcodes and demographics before they even start searching.
How It Works
01
Strategy & Research
We research your market, analyse competitor ads, identify the highest-value keywords, and build a campaign strategy tailored to your business.
02
Campaign Build & Launch
We build your campaigns from scratch: ad groups, keywords, ad copy, extensions, targeting, and conversion tracking. Then we launch.
03
Optimise & Scale
We monitor performance daily, cut waste, double down on what works, and continuously improve your ROI. You get monthly reports showing exactly what's happening.
What's Included
Why accounts leak money
The four things we fix first
Spending money, no idea what it's producing
Proper conversion and call tracking so every lead is traced back to the keyword and ad that produced it.
Clicks from people who will never buy
Aggressive negative keyword work, tight match types and weekly search term audits.
Ads sending traffic to a weak page
We tell you exactly what the landing page needs, or build it for you as part of our website service.
An agency that goes quiet after launch
Daily monitoring, monthly reporting, and a direct line to the person actually running your account.
Who paid ads work best for
- Trades and home services (solar, roofing, HVAC, landscaping, cleaning)
- Clinics and treatment providers with high customer value
- Local businesses with a defined service area
- Businesses that already convert enquiries well over the phone
- Anyone who needs leads now, not in six months
How we charge
A one-off build and setup fee to get your account, tracking and campaigns right, then a flat monthly management fee. Your ad budget is paid straight to Google or Meta. We never take a cut of your spend.
- No long contracts, month to month management
- You own the ad account, always
- No percentage-of-spend billing
- Pricing quoted after a free account audit
“I've been blown away by Joe's work rate, knowledge and intelligence. I wholeheartedly recommend Joe's services to any business looking to sharpen up their online presence and reach more customers.”
PPC + SEO = Maximum Growth
PPC gives you immediate visibility. SEO builds long-term, free traffic. Together, they cover every stage of your customer's search journey. We recommend combining our Google Maps SEO with PPC for the fastest, most sustainable growth.
PPC (Paid)
- Instant visibility
- Pay per click
- Full control over budget
- Immediate leads
SEO (Organic)
- Grows over time
- Free ongoing traffic
- Builds long-term authority
- Compounds month after month
Proof
Paid ads that pay back
Here is what managed paid ads look like when the campaign, tracking and landing page all pull in the same direction.
