MRL Gardening & Landscaping
A one-man landscaping business in Ilfracombe with no website, no online presence, and a phone that only rang when a neighbour recommended him. 90 days after launch: 1,760 people saw his business on Google and 83 of them clicked through to hire him.
- Gardening & Landscaping
- Ilfracombe, North Devon
- Website Design
- Launched Apr 2026
4.7% CTR
83 clicks from 1,760 Google searches in 90 days
More than double the average tradesman-site CTR — locals in North Devon are finding him and hiring him.
Where Mike started
Mike runs MRL Gardening & Landscaping out of Ilfracombe, North Devon — lawn care, fencing, hedge trimming, landscaping, the works. He'd been trading on word of mouth and Facebook posts for years. No website, no Google Business Profile doing anything meaningful, no way for someone in the next village over to actually find him. When work slowed down over winter he had no lever to pull to bring more in.
What we did
- Built him a personal, locally-anchored website in 48 hours — his face, his name, his story, his kit
- Positioned the site around "gardening & landscaping in Ilfracombe / North Devon" so it targets the searches that actually convert
- Added a 5-star Google rating badge, a phone-first CTA, and a free-quote button — designed for how tradesmen actually get hired
- On-page SEO: proper titles, meta descriptions, schema, image alt text, fast load, mobile-first
- Submitted to Google Search Console so indexing started on day one
What happened
In the 90 days after launch, MRL Gardening picked up 1,760 impressions in Google Search and 83 clicks — a 4.7% clickthrough rate, more than double the typical tradesman-site average. Every one of those clicks is a local searching for a specific gardening or landscaping job in his area. Mike now has a proper shop window that works while he's out on site, and the phone rings from people he's never met.
See it live at mrl-gardening-landscaping.co.uk.
The website
Local, personal, and built for how North Devon customers actually find a gardener.
Google Search Console — 90 days after launch
Straight from Google. No spin.
The numbers
| Metric | Before | After 90 days |
|---|---|---|
| Website | None | Live at mrl-gardening-landscaping.co.uk |
| Google Impressions (90 days) | 0 | 1,760 |
| Website Clicks (90 days) | 0 | 83 |
| Click-Through Rate | — | 4.7% |
| Average Search Position | — | 19.8 |
Want a website that actually brings you customers?
One agreed build fee. 48-hour draft. Free mock-up before you pay a penny. Built to rank on Google and convert visitors into phone calls.