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Website Design Case Study

52 enquiries
in 21 days

For a one-man air conditioning engineer who did not think he needed a website.

33Quote requests
11Calls
8Emails
"I get all my work by word of mouth. I'm not sure a website would do anything for me."

He was right that he was busy.He was wrong about what he was missing.

What it was costing him

Every person searching "air conditioning engineer Bournemouth" found somebody else

No way to be found by anyone outside the people who already knew him

Anyone who heard his name and went looking found a phone number and a Facebook page

Word of mouth has a ceiling. He had hit it.

What we built

Live in 48 hours from the brief

Phone number in the header so a visitor can call in one tap

Loads in under two seconds on 4G

Submitted to Google the day it went live so indexing started immediately

The proof

52

enquiries in 21 days

18 June to 8 July 2026, all sources.

  • 33Quote requests
  • 11Calls
  • 8Emails
Google Search Console for Bournemouth Air Conditioning showing 262 clicks and 14,400 impressions
Near-invisible for the first eight weeks while Google indexed the site, then traffic stepped up and held. Source: Google Search Console, 20 April to 31 July 2026.

Google traffic stepped up in the third week of June. The enquiries started the same week.

Before and after

MetricBeforeAfter
Web enquiriesNone52 in 21 days
Google clicks0262
People seeing him in search014,400
WebsiteNoneLive
"Joe made contact with me via a phone call and asked if I needed a website designing. He provided a free of charge mock design which I reviewed and was very impressed with. We then discussed what changes I would like to suit the business model and he instantly got these sorted. The overall process and design was very straightforward and he delivered a perfect website design for my business. Would highly recommend Joe to all business requiring marketing advise."

Adam

Bournemouth Air Conditioning

See it running

Website built for Bournemouth Air Conditioning
Live homepagebournemouth-air-conditioning.com

Want the same for your business?

  • One agreed build fee, quoted up front
  • Optional monthly plan for hosting, domain and maintenance
  • Free mock-up built before you pay anything
  • Live in 48 hours
+44 7378 908550